NEW YORK, Mar 23, 2010 (BUSINESS WIRE) --
NYTimes.com announced today the launch of its redesigned Real
Estate section (www.nytimes.com/realestate)

with enhanced search functionality and more comprehensive market
data.
The new search bar now offers filters for Price Reductions, New
(Last 7
Days) and For Sale By Owner.

To complement the redesigned site, The Times has launched a new Real
Estate application for iPhone, integrating key information and
features of the Web site while giving users the ability to
seamlessly
view saved listings and searches while on the go. iPhone app users
can
locate properties nearby using the GPS function; view search
results on
a map and get directions; and personalize listings directly from
the app
by uploading private notes and photos.

"These search enhancements and data will provide prospective buyers with

the tools they need to make sense of a complicated market and get
the
best property for their money," said Denise Warren, senior vice
president and chief advertising officer, The New York Times Media
Group
and general manager, NYTimes.com. "By combining our search
technology
with our deep and timely listings, we are creating a better
experience
for our users and advertisers online and on our mobile products."

The launch of the Real Estate iPhone app is sponsored by Sotheby's
International Realty Affiliates LLC; Rose Associates, Inc; TF
Cornerstone; Brown Harris Stevens; and Halstead Property, LLC.

Online, The Times now offers data for New York City recorded sales and
current New York City market snapshot indicators such as total
inventory, median price and more -- each of which can be sorted by

bedroom count and neighborhood.

New personalization features have been added to the My
Real Estate section including the ability to save favorite
properties, add private notes and photos, and manage e-mail alerts
to
track open houses and price changes.

The
New York Times Real Estate iPhone app is available for download
free
from iTunes at http://itunes.apple.com/us/app/nytimesrealestate/id337316535?mt=8.

Learn more about all of the new and innovative Real Estate features at www.nytimes.com/REFeatures.

NYTimes.com continues to reach a large, educated and affluent audience.
It is the most visited newspaper site in the U.S. with an audience
of 20
million unique users (February 2010 -- Nielsen Online). The Times
had 85
million mobile page views in February 2010 (according to internal
data).

The New York Times Company, a leading media company with 2009 revenues
of $2.4 billion, includes The New York Times, the International
Herald
Tribune, The Boston Globe, 15 other daily newspapers and more than
50
Web sites, including NYTimes.com,
Boston.com
and About.com.
The Company's core purpose is to enhance society by creating,
collecting
and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com

SOURCE: The New York Times Company